How Google Determines Where to Rank Your Website

How Google Determines Where to Rank Your Website
by Neil Patel

Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitor’s?

A lot of it has to do with Google’s algorithm. It looks at over 200 ranking factors when determining where to rank a site. As you already know, these ranking factors aren’t easy to understand, which makes it difficult for you to figure out how to adjust your site to maximize your rankings.

In order to help you solve this, I’ve created an infographic that visually breaks down many of the components of Google’s algorithm. I hope it will give you a better understanding of what Google looks at when ranking websites.

Click on the image below to see a larger view:

How Google Determines Where to Rank Your Website


Click here to view an enlarged version of this infographic.


The key to getting more search traffic isn’t just about building more links or adding more content. It is also about understanding Google’s algorithm. And if you want to take it a level deeper, it really comes down to understanding people since Google’s goal is always to do what’s best for its users.

So, if you want to maximize your search rankings, your best bet is to do what is best for your users. Sure, in the short run your rankings may not climb as fast as you would like them to, but in the long run you should do well.

What do you think about the infographic? Does it help you understand Google’s algorithm a bit better?




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